With its com stroke, Intel admits to being frightened by the Apple M1

The successful launch of the first 100 % Apple MacBook can upset the industry.Intel intends to show its muscles, choosing its fights.

If we had to remember only one Apple thing on the year 2020, it would inevitably be the transition started by the brand to pass its PCs, Mac or MacBook, from Intel processors to its own Apple M1 chips.The first generation of M1 product was acclaimed by the press: cheaper, more autonomous, very efficient and ultra silent.Our MacBook Pro M1 test confirms it.

This transition made Intel lose a big customer, but beyond that, it made it possible to illustrate the delay of laptops on the other parts of the High Tech industry, perhaps because of the hegemony of'Intel over the past ten years.The time has come from the response for Intel and the giant has chosen its land: communication.

Intel Bat Apple, on certain specific tests

Intel therefore invited the tech press to a presentation where the brand has decided to compare its Intel Core i7 processor to 11 th generation with the Apple M1 of the MacBook Pro..On its tests, Intel claims high and loudly be able to offer 30 % more performance on Chrome, and better performance on Microsoft 365.

Obviously, to understand you have to look in detail and thus realize that Intel has meticulously chosen the test battery to compare the two processors.This is a comparison on "the export of PDF from PowerPoint" where Intel is 2.34 times better, or on the organization of an album on Google Chrome where Intel is 1.45x times better.

In its other tests, Intel takes the opportunity to tackle Apple on its weaknesses, especially on video games.Thus, Intel wished to test Gears Tactics, Hitman 2, Far Cry New Dawn or Metro Exodus, so many games that are not compatible with the Apple M1, because not available on MacOS.

If on all Intel tests use a MacBook Pro M1, the firm decides to use a MacBook Air M1 for its autonomy comparison, where the Apple machine is better than PCs of only 6 minutes.It should be noted here that the MacBook Pro offers a better autonomy than the MacBook Air, which undoubtedly explains the choice of Intel.

Intel ends its demonstration with other arguments such as the best compatibility offered on PCs with peripherals of all kinds, or the possibility of connecting several external screens to an Intel machine, where Apple only offers one external screen until6k.

An admission of weakness?

Several of the arguments presented by Intel are perfectly legitimate on paper, and it is clear that a buyer will have to weigh the pros and cons between an intel machine and one of the new Apple PCs in M1.However, the most interesting here is that Intel has chosen to speak to attack Apple so head -on.

In its statements, Intel wants to bomber the torso and show the performance of its processors, but by embarking on such a communication campaign, does the founder do not prove on the contrary to what extent Apple has become relevant in the sector?By comparing himself, Intel illustrates how much he can feel in danger.Furthermore, if the difference in performance and compatibility was so favorable to Intel, would that not be illustrated immediately through the products of the two ecosystems?On the contrary, the press is almost unanimous on the feat of Apple and the late PC X86 on questions of autonomy, cooling or performance.

Ironically, one of the theories of communication that Apple follows to the letter is that it is necessary to "let the product make communication".In other words, if the product is of quality, and consumers and the press are satisfied, communication will be done by itself.

To follow us, we invite you to download our Android and iOS application.You can read our articles, files, and watch our latest YouTube videos.